Let’s Talk About Serums

If you are not using serums, you are behind on your skin care.

I would say that the absolute essential basics in any good skin care routine are a good cleanser, toner, eye cream, moisturizer, SPF, and serums! Each of these has a different function. So what are serums and why are they important? Serums are basically a super potent and concentrated formulation of ingredients that address a specific skin care need. There are different serums for different things, depending on what issue you want to address.

The beneficial ingredients found in serums like antioxidants, peptides, vitamins, minerals etc., are extremely concentrated, and at a much higher percentage. For example, cleansers and moisturizers usually contain between 5 and 10% active ingredient, whereas serums can contain up to 70%. So, whether you’re looking to even tone, reduce fine lines, brighten, firm or get rid of dark spots, serums are the way to go!

When should you start using serums? The younger the better! To have young looking skin when you get older, you need to take care of it when you are young. Obvious right? Effective skin care is all about consistency. Of course, it’s never too late to start! What really convinced me of how powerful serums and proper skin care can be is when I met the woman who does my HydraFacials. I could have sworn she was in her late twenties. Turns out she has a twenty-something year old daughter. She’s never had botox or anything like that. Just facials and most of all, serums she says!

*Tip: Remember, after you wash your face and use your toner, the first thing that goes on your skin are serums. You want to make sure the serum get absorbed directly by your skin. After, you can put on moisturizer and any other creams.

Here are some of the serums I am currently using!

100% Pure Organic Rose Water Calming Serum 

It’s cruelty free, gluten free, organic. I love anything with rose water. It’s great for sensitive skin and it hydrates and plumps your skin. Deeply soothing, nutrient-dense that nourishes sensitive skin.

Skin Inc Serum-Infused Night Oil

I love this brand! They have countless serums for all kinds of things. This one is serum and an oil in one, that is designed to work double-time on your skin while you sleep. Has a lot of antioxidants (always look for this!) Helps your skin heal while you sleep and wake up glowing, hydrated and healthy.

Lancome Advanced Genifique Youth Activating Concentrate

A good anti-aging serum is necessary. This is a fast-acting anti-aging serum that reveals smoother, more radiant skin. It helps with fine lines, dullness and uneven texture.

L’Elixir Des Glaciers Serum Majestueux Vos Yeux Eye Lifting Serum

This one is for your eyes and yes, on the pricier side but it’s really good. It has a lifting effect, dramatically reduces the appearance of wrinkles and droopy eye lids. It increases firmness and helps your eyes look younger and more rested.

Sunday Riley C.E.O Rapid Flash Brightening Serum

This is highly-potent serum infused with 15 percent THD ascorbate (vitamin C) to fight the look of dullness, dark spots, and discolorations, while instantly increasing brightness, radiance, and luminosity. Vitamin C is also great for anti-aging in general. I use this one specifically for my melasma which I got during my pregnancy. I am always looking for serums that help with discoloration and evening out my skin tone.

Osmosis Catalyst AC-11

I’ve shared these Osmosis products I am using on Instagram before. Basically anything from the brand is amazing. They are truly high quality products worth the price. If you only want to get one serum, this is the one I would choose. This formula features amino acids and vitamin C to increase collagen production. As a result, wrinkles appear less severe and the overall elasticity and tone of your complexion is improved. This even helps me to not break out when I get my period and got rid of those little annoying tiny bumps on my forehead. Really recommend this one.

Osmosis Replenish Antioxidant Repair Serum

This is an anti-aging serum that also prevents free radical damage. It’s a great one to put on for during the day as it helps with blocking damaging UVA and UVB rays. Floral extracts nourish your palette while lactic acid resurfaces your appearance. Skin is left with a luminous healthy glow.

Dermalogica Biolumin-C Serum

I love this brand in general. This serum helps brighten, firm and reduce the appearance of fine lines and wrinkles. It has a lot of Vitamin C which helps with all of this.

Retrouve Nutrient Face Serum

This is definitely the most expensive skin care product I have ever owned. I recently started using it so I will let you know if it’s worth it. It has anti-inflammatory and epidermal stem cell activating properties that promotes the healing of sensitive and damaged skin. A high concentration of Vitamin C works to brighten and repair the skin, while Ambiaty Extract promotes the activation of collagen synthesis—a process that firms and smoothes the skin, improving its suppleness, radiance and overall condition.




  1. Marina
    July 6, 2018 / 3:37 pm

    I love anything with rose water in it as well! Always so soothing on my ultra-sensitive skin. Me encanta tu blog!

  2. Anakaren Garza
    July 6, 2018 / 3:39 pm

    This is so useful! I’m actually on the hunt for a good serum. I’ve never really taken care of my skin until I started following you! Your skin always looks so radiant and glowy. I really want to make it a habit and begin to take care of my skin. Love this blog! Blessings from Texas 😘🤗 y un abrazote a Enzo 💕😍

  3. Alexandra
    July 6, 2018 / 3:41 pm

    Love how you give simple clear information on he products will definitely have to give a few of these a try!

  4. Ilyse Acosta
    July 6, 2018 / 3:56 pm

    Love this post, obsessed w skincare and your skin is great!

  5. Sasha
    July 6, 2018 / 3:57 pm

    Thank you for this information! In a world of endless serums, it’s great to see a narrowed selection selection to try!


  6. Martha
    July 6, 2018 / 4:12 pm

    Hola Pao! muchas gracias por los tips, lo que mas que agrada es que tu los usas y confio plenamente en tu informacion. Besotes para Enzo!!!

  7. Jimena
    July 6, 2018 / 4:12 pm

    I use Lancome one and I love it! But I will like to try other ones like the Rose Water one or Biomunin C, I also love that brand.

  8. Shawn Elizabeth
    July 6, 2018 / 4:22 pm

    Always looking for great serum recommendations! And I’m obsessed with everything rose these days! Have a wonderful time in Paris! I remember when you went with your Mom when you were pregnant with Enzo! Time flies!

  9. Kim Pincombe-Cole
    July 6, 2018 / 4:27 pm

    I’m so glad you did this post! I just recently started using serums & I’m a little overwhelmed by how many there are out there! I’ve heard a few bloggers mention the Sunday Riley serum. But now I’ve bookmarked the Osmosis Catalyst AC-11 as the one to get! Thanks!!!

  10. Maria Silva
    July 6, 2018 / 5:06 pm

    Good to know!! Would love to add serums to my routine

  11. Mariela Olmedo
    July 6, 2018 / 5:29 pm

    Definitely worth the read, I am just getting into skin care routines and they have been life changing. Thanks for giving us this very informative post Paola! 🙂 PS. Enzo is the cutest

  12. July 6, 2018 / 5:30 pm

    I’ve been trying to take better care of my skin lately but skincare is expensive. I’m constantly trying to find a serum that my skin actually loves and doesn’t have an allergic reaction to it. That is very difficult but investing in skincare is a must. If I want my makeup to look good then I have to work on my skin first.

    xx Maria

  13. Darion Lopez
    July 6, 2018 / 6:04 pm

    Yes I agree serums are so important! Thanks for the guide! 🙂 It definitely can be overwhelming when there’s so many products out there.

  14. Sofia
    July 6, 2018 / 6:35 pm

    Great tips! I’m also obsessed with the rose water calming serum, it helps with my mild rosacea a lot, and in my purse I always carry a rose water mist and spray it during the day.
    Enjoy Paris with the fam😊

  15. Annie Burger
    July 6, 2018 / 7:23 pm

    Thank you for this very informative post! There are so many serums on the market these days, its overwhelming. This guide was incredibly helpful in narrowing them down and figuring out which one would best suit my needs! I think I’m going to try the Sunday Riley Serum! Have you ever heard of Vintner’s Daughter? I’ve been hearing it this miracle serum everywhere. Anyways, thanks again for taking the time to let us know which products you’ve been loving lately! <3

  16. Ale Soto
    July 6, 2018 / 7:51 pm

    Sooo true! There is not enough talk about serums! Currently I don’t have one but I just found out about them let week… need to order some ASAP. Def wanna teynsome of these 🙂

  17. gina churness
    July 6, 2018 / 7:54 pm

    love the ceo serum!

  18. Felicitas Rayray
    July 6, 2018 / 9:51 pm

    Im behind on my serums!!! Thanks for the info! Do you do your hydra facials here in SD?? Where??

  19. Christina Garcia
    July 6, 2018 / 10:08 pm

    This blog post is perfect! I’ve been afraid to use serums because I’m afraid it will make skin more oily and greasy, but learning about the many benefits and different options to take care of my skin as I age I definitely want to give some of these serums a try! I definitely want to see what helps keep my face looking healthy and glowing and give my skin a break this summer and give it some TLC it really needs. Thank you for sharing!

  20. Tanya Herrera
    July 6, 2018 / 11:34 pm

    Paola! I’m so glad you put this out! I’ve been waiting for a long time about your blog on serums! I love your blog, trust your opinions, and your skin is always so beautiful. Also, my mom uses the Lancôme one and it so does wonders. She uses the silver one though (also from the genifique line) and quick tip: it works wonders for depuffing her undereyes. Anyway, hope you’re having fun in Paris! Envoyer des salutations from a Mexican-American living in San Antonio TX. Besos para Enzo!

    • July 9, 2018 / 11:00 am

      Hi Tanya! Thanks so much for your kind words! I love reading all your comments. And congrats! You were the randomly selected winner for the Sephora gift card! Please reply with your email directly here so I can send you the gift card! If you want to delete it after for your privacy thats fine!

  21. edith
    July 7, 2018 / 4:45 am

    love it!

  22. Nichole
    July 7, 2018 / 6:21 am

    This blog post is great! Been looking for a great new serum to try. Sunday Riley looks promising and I also love the Dermalogica brand. Love this! X

  23. Ana Isa Díez De Urdanivia
    July 7, 2018 / 7:04 am

    Solo usaba. Srum para el contorno de ojos y fui la más feliz! Voy a probar el de ósmosis

  24. Ana Sofía Legarreta
    July 7, 2018 / 7:58 am

    Quiero probarlo todo!!!!!

  25. Mariana Gomez Diaz
    July 7, 2018 / 9:04 am

    Yo tengo la costumbre de usar sueros y me encanta la sensación que dejan en la piel. Excelente post Paola, probaré más de alguno de los que nos mencionas!!

  26. Jessica
    July 7, 2018 / 1:21 pm

    Definitely going to try the Sunday Riley serum!

  27. July 7, 2018 / 10:54 pm

    Wow good to know! I so haven’t been using serums correctly.

  28. Claudia
    July 8, 2018 / 10:11 am

    Me encanto la información!!!! , quiero comenzar a utilizar serums y esto me ha ayudado mucho para decidirme por uno, saludos!

  29. Allie
    July 8, 2018 / 4:20 pm

    This is so helpful! Do you alternate just by how you’re feeling? Alternate by season? Wear mutliple serums at once? Thanks 😘.

  30. Macarena Castrillon
    July 8, 2018 / 8:41 pm

    Love this post!!!

  31. July 11, 2018 / 7:05 am

    I’ve been on the hunt for the perfect serums! There are so many options out there, so thank you for sharing!

    xoxo, Rin
    Ramblings with Rin

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